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For the first time, the super luxury brand Rolls-Royce Motor Cars presented a showcase of Black Badge cars at a specially prepared Pavilion located in Puteri Harbour, Johor.
Executives from Rolls-Royce Motor Cars Kuala Lumpur, the sole authorised dealership for Malaysia, the brand’s Asia Pacific regional office and Malaysian industry attended an event to launch the range in the country.
Rolls-Royce Black Badge Debut for Malaysia
On public display for the first time in Malaysia was a rarely seen trio of Black Badge cars comprising two Wraith Black Badge cars (fastback coupe) – the most powerful Rolls-Royce ever built – and Ghost Black Badge (saloon). Both models are powered by 6.6 Litre V12 twin turbo engines producing effortless power (624hp/603 hp respectively) and performance (0-100km/h in 4.5 and 4.8 seconds). The presence of the Ensign Red car was a reminder that Black Badge cars need not be black.
The introduction to Malaysia by Rolls-Royce Motor Cars Kuala Lumpur of a permanent Bespoke family of motor cars called Black Badge is in response to the differing lifestyle requirements of an increasingly younger, more dynamic patron of luxury in the country. The Black Badge cars differ from standard models with a bolder styling, use of contemporary materials such as carbon fibre and subtle engineering enhancements, providing added performance. Customers can order from over 44,000 different colours.
“We are confident of a positive response to Black Badge, as Malaysia offers good driving conditions and a growing customer base of successful people who are younger and dynamic. Malaysia has a vibrant luxury and car culture. The development of Johor’s luxury ‘hot spots’ such as Puteri Harbour and the Iskandar region, along with interest from potential customers, contributed to our decision to launch this exclusive range of cars here for the first time in Malaysia,” said Anas Zawawi Khalid, Director, Quill Motorcars Sdn Bhd.
A Black Badge Weekend at Puteri Harbour
The Rolls-Royce Pavilion is the hub of attention this weekend in Johor for many who are new to the brand. The event is an opportunity for enthusiasts to view some highly exclusive super-luxury cars. The Rolls-Royce Motor Cars Kuala Lumpur team is hosting select test drives for potential customers.
About Rolls-Royce Motor Cars
A subsidiary of the BMW Group, Rolls-Royce Motor Cars is totally separate from Rolls-Royce plc. More than 1800 skilled men and women are employed at the Home of Rolls-Royce in the United Kingdom, a fivefold increase since the company was launched in 2003.
The company’s super-luxury motor cars are commissioned by customers in almost 50 countries around the world. Its flagship, the eighth generation Phantom has been consistently confirmed by media as “the best car in the world”. The company also produces Wraith, Ghost and Dawn, as well as a new pinnacle SUV called Cullinan, due for its Malaysia launch in the near future.
The Black Badge story
Since it was launched, Black Badge has become the most commanding presence on the super-luxury landscape. Its authentic Bespoke engineering and design approach has answered the demands of those customers who have said “Build us a Rolls-Royce like no other”.
Black Badge is Rolls-Royce’s response to a small and select group of clients who have asked the marque for motor cars with specific, focused characteristics that reflect their different take on life, success and the luxury they consume. These people choose to define themselves differently from their wider social group; a subset within a subset.
For over a century such individuals, possessed of a dark and restless spirit, have been drawn to
Rolls-Royce’s unique allure. Luminaries including Sir Malcolm Campbell, Howard Hughes and Muhammed Ali have all shared the marque’s founding philosophy; an uncompromising refusal to accept the status quo and a constant yearn to innovate, create and advance.
Their restless spirit was also shared by the marque’s co-founder; himself one of the great disrupters of his day. The Honourable C.S. Rolls was a man in a hurry. Not satisfied with fundamentally altering the road-car landscape, he sought more and pursued his appetite for advancement and adventure in the air; a passion that would ultimately lead to his untimely demise aged just 33.
It is this indomitable spirit that, since the launch of Black Badge, has captivated so many of today’s young owners, who are drawn to Rolls-Royce in the knowledge that no other luxury house is possessed of the vision and flexibility to meet their demands both in design and engineering terms. Indeed, Black Badge serves to amplify the inherent characteristics that have driven so many new, younger patrons of luxury to the marque.
