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Mercedes-Benz Malaysia redefined the top-end luxury segment by launching the first all-electric model from Mercedes-Maybach. The Mercedes-Maybach EQS 680 SUV is the ultimate pinnacle of opulent luxury combined with cutting-edge automotive excellence and electromobility. This exquisite vehicle ushers in a new era of Maybach in Malaysia, setting an unparalleled standard in the all-electric, top-end luxury SUV segment. The design of this SUV truly does justice to Wilhelm Maybach’s maxim – ‘What is good, must also be beautiful’.
Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia said, “The Mercedes-Maybach EQS SUV is the first fully electric, dedicated Mercedes-Maybach model, bringing a new dimension to silent, effortless travel. This ultra luxurious SUV model represents a vision of unparalleled elegance, a masterpiece of serenity and innovation, it redefines automotive opulence for a new era. From the whisper-quiet cabin to the effortless glide of its electric drive, this vehicle is tailored for an experience beyond imagination. Mercedes-Maybach customers expect nothing short of excellence and with this vehicle, we are committed to delivering beyond their high expectations.”.
The Mercedes-Maybach EQS SUV combines state-of-the-art technologies with the exclusivity of Maybach, creating a holistic luxury experience for all the senses—from the sound experience to light displays, and from exquisite materials to fragrance, and driving comfort.
In the electric era too, Mercedes-Maybach exudes "sophisticated luxury" in every detail. The brand's style is characterised by expressive beauty, refinement, and grace. Its ambience makes for unique Mercedes moments, and something desirable is created. This is achieved by combining the perfection of Mercedes-Benz with the exclusivity of Mercedes-Maybach.
A new era of design
Mercedes-Maybach enriches the dynamic purpose design of the EQS SUV from Mercedes-Benz with exclusive elements that give it its very own character. The Mercedes-Benz star sits enthroned on the hood, defining the status. The front is characterised by the brand-typical black panel with vertical, chrome-plated trim strips in a three-dimensional depth look. The large black panel is smooth and closed for the first time. The high-tech element for the radar sensors is fully integrated and no longer visible. Mercedes-Benz succeeded in using the material indium, which is permeable to radar beams, in the entire panel area. The wafer-thin, shiny silver material is covered with a black lacquer finish. This creates a unique high-gloss black appearance with an extraordinary depth effect.
Chrome-plated, filigree slats can also be found on the air intake of the bumper. The classic MAYBACH lettering is discreetly incorporated into a chrome-plated decorative strip, which forms a unit with the continuous light strip of the DIGITAL LIGHT headlights. The Maybach pattern with several small brand emblems can also be found in trim parts of the side bumper. DIGITAL LIGHT welcomes and says goodbye to the driver with a special light show. When the doors are opened, the Mercedes-Maybach EQS SUV also welcomes its passengers with a Maybach emblem that is projected onto the ground next to the vehicle via the exterior mirrors. As a further greeting, an animated projection of the Maybach pattern lights up on the floor when the doors are opened.
When viewed from the side, specific features include the bold chrome surrounds on the side windows and the chrome-plated B-pillar trim. This decorative element is an integral part of the Mercedes-Maybach signature and highlights the length of the rear seating area. A Maybach emblem on the D-pillar underlines the high quality. The lettering EQS is subtly integrated into the front window triangle. The pronounced wheel arches with claddings in high-gloss black emphasise the SUV’s power and emotive presence. Appropriately, the Mercedes-Maybach EQS SUV rolls on exclusive 21-inch Maybach multi-spoke light-alloy wheels. The MAYBACH lettering can be found on the integrated, exquisitely designed wheel hub caps. Another eye-catcher is the running boards, which are illuminated in the dark. The treads are made of anodised aluminium, which echoes the pinstripe look of the black panel front. The Maybach emblem is also stylishly integrated here.
At the rear, the rear lights underline the exclusive character as a continuous light strip with a two-part helix. The lights are animated across the entire width. There are also chrome trim elements on the tailgate, on the rear apron and the spoiler lip, as well as the MAYBACH lettering.
The special appearance of the Mercedes-Maybach EQS SUV also includes the brand-typical two-tone paintwork with a filigree pinstripe. It is applied by hand according to the highest quality criteria and is available in five colour combinations: high-tech silver/obsidian black, high-tech silver/nautical blue, obsidian black/selenite grey, obsidian black/kalahari gold, and velvet brown/onyx black.
The Night Series: design package for a dark, particularly progressive look
With the optional Night Series package, the exquisite aesthetics can be further enhanced and individualised in a particularly progressive way. Dark chrome elements and surfaces catch the light like a cut jewel. Each headlight is adorned with a Maybach emblem in rose gold, with dark chrome refinements. Darkened Maybach pinstripes enhance the grille panel, while a dark chrome-plated pattern of the Maybach emblem refines the air intake inserts in the front bumper.
The side windows feature generous, highly polished, black edging in 3D design. The running boards are finished in black, sporting a Maybach emblem in dark chrome. The exclusive 21-inch 7-spoke light-alloy wheels are styled with high-quality inserts which include a Maybach pattern. The Night Series package is available in conjunction with the exterior colours of obsidian black, MANUFAKTUR diamond white bright, and the exclusive two-tone paint finish obsidian black/mojave silver.
Maybach’s legacy exemplifies the Mercedes-Benz enduring commitment to automotive excellence. From the grandeur of the 1930s Zeppelin models to the sophistication of the modern Maybach S-Class sedans, the brand has consistently set the standard for luxury and craftsmanship. Each iconic vehicle has redefined opulence and innovation, establishing Maybach as the ultimate symbol of automotive perfection.
The legendary brand’s first all-electric model
As environmental concerns become increasingly significant, Mercedes-Maybach is committed to reducing its ecological footprint while upholding its luxury standards. The introduction of the Mercedes-Maybach EQS 680 SUV continues this tradition, merging Maybach’s renowned craftsmanship with cutting-edge electric technology, thereby creating a new chapter in the brand’s storied history. The Mercedes-Maybach EQS 680 SUV embodies this commitment, offering a unique blend of opulence and forward-thinking technology. This all-electric model transcends traditional automotive boundaries, presenting a vision of luxury that embraces the future of mobility.
The all-new Mercedes-Maybach EQS 680 SUV is priced from RM 1,088,888.00 (including 10% ST) for Peninsular Malaysia. Price is on the road, without insurance. With ample room for individualisation, customers can customise the exterior and interior of the all-new Mercedes-Maybach EQS 680 SUV via Mercedes-Benz car configurator at https://mb4.me/maybach-eqs-suv.
