Park Regis by Prince Singapore Announces Official Rebrand After Rooms Refurbishment

Park Regis by Prince Singapore proudly announces its official rebrand following an extensive room refurbishment. This significant transformation aligns with Seibu Prince Hotels & Resorts' vision of "A Guest-Centric Future" and marks the beginning of an exciting era for Park Regis by Prince Singapore as it forges a new brand identity. 

As part of the rebrand, Park Regis by Prince will retain its iconic Fleur-de-lys logo, a symbol of the brand's heritage. The three petals represent the brand's Australian roots, its partnership with Japan, and its respect for local cultures and customs. This unique tri-cultural identity is interwoven with a commitment to exceptional hospitality. The rebrand will also introduce innovative technologies, upgraded accommodation features, and a unified loyalty program to provide guests with a seamless and exceptional experience.

With 203 newly refurbished guest rooms, the seven-story hotel offers contemporary studio-style accommodations in four distinct categories, including rooms with direct pool access. The extensive room refurbishment is nearing completion and is expected to be fully finalised by the end of August 2024. The updated design preserves the romance of a classic hotel while adopting a biophilic sophistication aesthetic. Guests can immerse themselves in lush greenery and a serene, minimalistic Japanese-inspired environment, reflecting the elegance of Australian heritage and the vibrant nature of Singapore.

"We are thrilled to unveil the reimagined Park Regis by Prince Singapore, a beacon within Singapore's vibrant business and cultural district," stated Yoshiki Kaneda, President and CEO of Seibu Prince Hotels Worldwide. "This landmark addition to the Seibu Prince Hotels & Resorts portfolio embodies our commitment to offering a sophisticated, yet warm and familiar experience, where impeccable service is paramount. This rebranding marks a new era of hospitality excellence, as we dedicate ourselves to upholding the highest standards of service in the world’s most thoughtful hotels."

Located in the heart of Singapore, Park Regis by Prince Singapore is situated along Merchant Road, surrounded by the bustling city nightlife in Clarke Quay and the cultural streets of Chinatown, while within walking distance to Clarke Quay MRT station – perfect for both business and leisure travellers.

Guestrooms will boast contemporary interiors, complimentary high-speed Wi-Fi, 50-inch Smart TV’s, and premium amenities. Cutting-edge technology, such as contactless check-in with mobile room key lock and casting capabilities, will elevate the guest experience, ensuring seamless access and effortless enjoyment of personal content.

To enhance its loyalty experience, Park Regis by Prince Singapore leverages Seibu Prince Global Rewards, a free loyalty program with over two million members across the region. The program features four tiers of rewards – Diamond, Platinum, Gold, and Blue – offering members exclusive discounts and rewards across Seibu Prince Hotels & Resorts properties. For more information on Seibu Prince Global Rewards, please visit: https://www.seibuprince.com/loyalty.

Steven Tang, General Manager, Park Regis by Prince Singapore, added, “The rebranding of Park Regis by Prince Singapore reinforces our commitment to providing elevated hospitality experiences for our guests. We look forward to welcoming our guests back to the refurbished Park Regis by Prince Singapore soon, to join us in the celebration of our milestones. By leveraging advanced technologies and incorporating bi-cultural heritage, we aim to create memorable stays for both local and international travellers."

The debut of Park Regis by Prince Singapore signifies Seibu Prince Hotels & Resorts' unwavering dedication to excellence and global expansion. Joining the esteemed portfolio alongside the existing Dubai property and the upcoming Jakarta hotel, Park Regis by Prince Singapore solidifies Seibu Prince Hotels & Resorts' presence in key markets. The company's diverse portfolio encompasses over 80 hotels, 31 golf courses, and 10 ski resorts across Japan and other international destinations.

For a 'home away from home' experience and to enjoy exclusive rates with Seibu Prince Global Rewards, please visit: www.parkregisbyprince.com/singapore .

Park Regis by Prince Singapore
Address: 23 Merchant Road, Singapore, Singapore.
Facebook: www.facebook.com/ParkRegisbyPrinceSingapore/
Instagram: www.instagram.com/parkregisbyprincesingapore/